After the release of Aravinda Sametha Veera Raghava, speculations arose that Trivikram Srinivas would direct a film with Allu Arjun which would be based on Rayalaseema factionism and also rumours stated that Allu Arjun will be playing a cop who will be dealing with factionism in his own way. This project was officially confirmed but there was no clue about genre. On the eve of new year it was officially announced by Geetha Arts that their next film will be with Allu Arjun in the direction of Trivikram Srinivas and also mentioned that it is a co production with Haarika & Hassine Creations. On 8 April 2019, the lead cast and crew was announced on the occasion of Allu Arjun's birthday. On 13 April 2019, the film was formally started shooting by commencing a puja ceremony attended by film team.